Build-A-Bear unveils teddy in collaboration with RuPaul

Build-A-Bear unveils teddy in collaboration with RuPaul

RuPaul announced the collaboration with the stuffed toy retailer Wednesday in an Instagram video where she is seen unboxing the newly released bear. 

“I feel like a proud parent,” RuPaul squealed in excitement during the clip. 

The bear dons shimmering gold eye shadow, winged eyeliner, and red lipstick. Completing the look, the bear also rocks a voluminous blonde wig and gold gown. It sells for $56 — and matching bear-sized strappy heels can be purchased for an additional $8.

You can purchase the bear via the Build-A-Bear website. It can be found under The Bear Cave section, a page “filled with unexpected collabs and unique plush gifts, intended for shoppers 18 and older.”

The description of the toy is also an ode to the hit show RuPaul’s Drag Race, filled with some of Mama Ru’s iconic puns and one-liners. 

"Cover BEAR! Put the fur in your walk. Head to paw, let your whole body talk." She done already done had herses—and now you can have yourses with your very own RuPaul Bear! Two iconic pop culture institutions join forces for this one-of-a-kind collector's item made in tribute to the world's most famous drag queen. Category is teddy bear realness with RuPaul Bear's signature wig and gold sequin dress included.”




As a result of the current legislation surrounding drag queens, news of the doll is already gaining backlash from conservative social media users urging a boycott of Build-A-Bear. Some are even labeling the teddy as a "grooming" tactic against children. 





Others are fawning over the collectible and are excited to see the two franchises come together. 





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