Clothing company Patagonia sues drag queen Pattie Gonia for trademark infringement
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Patagonia, the outdoor clothing brand is suing drag performer and activist Pattie Gonia for trademark infringement.
The brand alleges Pattie’s usage of their name caused “irreparable” damage by trading on the company’s logo.
An official press release from the brand states: 'We're not against art, creative expression or commentary about a brand,'
'We want Pattie to have a long and successful career and make progress on issues that matter- but in a way that respects Patagonia's intellectual property and ability to use our brand to sell products and advocate for the environment.'
The namesake is based on a geographical region on the tip of South America that runs from Argentina to Chile. The mountain area is a popular destination among environmental activists.
Pattie Gonia, whose real name is Wyn Wiley, has long used the moniker as a stage name for performances and fundraisers largely benefiting environmental organizations.
She recently went viral in December after trekking 100 miles in full drag to help raise $1M for money for nonprofits in need.
The suit claims that Pattie has begun selling merchandise with the name online and filed a trademark application, which breaks an agreement the two parties made in 2022, according to the lawsuit, in which Pattie agreed to limit their usage of the name to activism.
“Unfortunately, these latest product sales force Patagonia’s hand and so I’m asking that you discontinue sales of t-shirts and stickers (or any product) using Pattie Gonia branding or designs substantially similar to Patagonia’s logos.”
According to Fast Company, the company is seeking a “nominal” $1 in damages.
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