Sephora’s new 30-second commercial titled “Holiday Gifting 2021: It’s the Beauty You Give” illustrates a collection of individuals receiving gifts from friends and family. However, a Christian network recently criticized the brand for featuring a same-sex couple in their holiday ad, sharing a kiss while the screen reads “Gift love.”
One Million Moms, an evangelical anti-LGBTQ+ group, voiced their opposition online, calling for followers to boycott and report the new advertisement.
Group leader, Monica Cole claims the brand aims to “glamorize sin” and “make it clear where it stands on this controversial topic instead of remaining neutral in the culture war.”
Cole also states her organization “stand up for biblical truth,” citing biblical verse Romans 1:26-27, which pledges people who engage in sexual lust will receive “penalty” for their “error.”
“The homosexual couple is the only romantic couple included in the advertisement,” she stated in an email published this week. “Sephora’s primary customer base is women, yet the company ends the commercial with two men kissing. Promoting same-sex relationships should have nothing to do with marketing makeup and skincare products.”
“Romans 1:26-27 is very clear about this particular type of sexual perversion,” she warns. She finds Sephora “pushing the LGBTQ agenda” to be “very concerning,” and calls for her supporters to join them in calling Sephora to withdraw the ad.
However, this isn’t the first time the group has denounced LGBTQ+ inclusive media.
In 2017 the group fought against the Disney Channel program Andi Mack. All because it featured a gay character. In that same year, One Million Moms also called against the Disney Junior show Doc McStuffins for featuring a lesbian couple with their children in an episode of the animated series.
Again in 2017, the group condemned the Hallmark Channel for airing a lesbian-themed commercial for the online wedding registry app Zola.
More recently, they took aim at a sustainable mattress company called Avocado Mattress's after their advertisement also featured same-sex couples. This also resulted in the group launching yet another online petition calling for the retailer to pull the ad.
They claim the ad as "sexual perversion" and part of a "gay agenda.”
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